Purple Innovation Inc (NASDAQ:PRPL) price on Thursday, July 03, fall -0.10% below its previous day’s close as a downside momentum from buyers pushed the stock’s value to $0.76.
A look at the stock’s price movement, the close in the last trading session was $0.76, moving within a range at $0.7601 and $0.7786. The beta value (5-Year monthly) was 1.553. Turning to its 52-week performance, $1.50 and $0.56 were the 52-week high and 52-week low respectively. Overall, PRPL moved -4.60% over the past month.
Purple Innovation Inc’s market cap currently stands at around $82.77 million, with investors looking forward to this quarter’s earnings report slated for on 2025-May-06.
Turning to the stock’s technical picture we see that short term indicators suggest on average that PRPL is a 50% Sell. On the other hand, the stock is on average a 100% Sell as suggested by medium term indicators while long term indicators are putting the stock in 100% Sell category.
3 analyst(s) have given their forecast ratings for the stock on a scale of 1.00-5.00 for a strong buy to strong sell recommendation. A total of 2 analyst(s) rate the stock as a Hold, 1 recommend PRPL as a Buy and 0 give it an Overweight rating. Meanwhile, 0 analyst(s) rate the stock as Underweight and 0 say it is a Sell. As such, the average rating for the stock is Hold which could provide an opportunity for investors keen on increasing their holdings of the company’s stock.
PRPL’s current price about 2.17% and -0.12% off the 20-day and 50-day simple moving averages respectively. The Relative Strength Index (RSI, 14) currently prints 51.46, while 7-day volatility ratio is 6.30% and 6.03% in the 30-day chart. Further, Purple Innovation Inc (PRPL) has a beta value of 1.41. Analysts have given the company’s stock an average 52-week price target of $1.5, forecast between a low of $1.1 and high of $6. Looking at the price targets, the low is -44.74% off current price level while to achieve the yearly target high, price needs to move -689.47%. Nonetheless, investors will most likely welcome a -97.37% jump to $1.5 which is the analysts’ median price.
If we refocus on Purple Innovation Inc (NASDAQ:PRPL), historical trading data shows that trading volumes averaged 1.09 over the past 10 days and 742.03K over the past 3 months. The company’s latest data on shares outstanding shows there are 107.95 million shares.
The 4.67% of Purple Innovation Inc’s shares are in the hands of company insiders while institutional holders own 69.80% of the company’s shares. Also important is the data on short interest which shows that short shares stood at 3.49 million on 2025-06-13, giving us a short ratio of 9.87. The data shows that as of 2025-06-13 short interest in Purple Innovation Inc (PRPL) stood at 619.0 of shares outstanding, with shares short falling to 3.8 million registered in 2025-05-15. Current price change has pushed the stock -30.57% YTD, which shows the potential for further growth is there. It is this reason that could see investor optimism for the PRPL stock continues to rise going into the next quarter.
