Bullish Or Bearish For MediaAlpha Inc (NYSE: MAX) In 2025

CTK Stock

MediaAlpha Inc (NYSE:MAX) shares, rose in value, with the stock price up by 2.51% to the previous day’s close as strong demand from buyers drove the stock to $7.77.

Actively observing the price movement in the last trading, the stock closed the session at $7.58, falling within a range of $7.445 and $7.84. The value of beta (5-year monthly) was 1.113 whereas the PE ratio was 25.77 over 12-month period. Referring to stock’s 52-week performance, its high was $25.78, and the low was $7.33. On the whole, MAX has fluctuated by -20.47% over the past month.

With the market capitalization of MediaAlpha Inc currently standing at about $524.24 million, investors are eagerly awaiting this quarter’s results, scheduled for on 2025-Feb-23.

Projections by analysts suggest varying estimates for the company’s quarterly revenue. Analysts have estimated the company’s revenue for the quarter at 1.04B, with a low estimate of 234.91M and a high estimate of 236.9M. Wall Street analysts also predicted that the company’s y-o-y revenues would reach 235.73M.

Technical indicators serve as essential tools for traders, offering insights into market sentiment and potential price movements. We see that MAX’s technical picture suggests that short-term indicators denote the stock is a 100% Sell on average. However, medium-term indicators have put the stock in the category of 100% Sell while long-term indicators on average have been pointing out that it is a 100% Sell.

The stock’s technical analysis shows that the PEG ratio is about 0.50, with the price of MAX currently trading nearly -9.56% and -19.78% away from the simple moving averages for 20 and 50 days respectively. The Relative Strength Index (RSI, 14) currently indicates a reading of 36.27, while the 7-day volatility ratio is showing 3.94% which for the 30-day chart, stands at 5.53%. Furthermore, MediaAlpha Inc (MAX)’s beta value is 1.17, and its average true range (ATR) is 0.50.

A comparison of MediaAlpha Inc (MAX) with its peers suggests the former has fared considerably weaker in the market. MAX showed an intraday change of 2.51% in last session, and over the past year, it shrunk by -59.70%%.

Data on historical trading for MediaAlpha Inc (NYSE:MAX) indicates that the trading volumes over the past 10 days have averaged 0.68 and over the past 3 months, they’ve averaged 559.31K. According to company’s latest data on outstanding shares, there are 55.50 million shares outstanding.

Nearly 45.29% of MediaAlpha Inc’s shares belong to company insiders and institutional investors own 54.09% of the company’s shares. The data on short interest also indicates that stock shorts accounted for 2.19 million shares as on 2025-03-31, resulting in a short ratio of 3.78. According to the data, the short interest in MediaAlpha Inc (MAX) stood at 656.00 of shares outstanding as of 2025-03-31; the number of short shares registered in 2025-02-28 reached 1.37 million. The stock has fallen by -31.18% since the beginning of the year, thereby showing the potential of a further growth. This could raise investors’ confidence to be optimistic about the MAX stock heading into the next quarter.

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