Bread Financial Holdings Inc (NYSE: BFH): A Blank Check?

Bread Financial Holdings Inc (NYSE:BFH) shares, rose in value on Friday, March 28, with the stock price down by -2.46% to the previous day’s close as strong demand from buyers drove the stock to $50.00.

Actively observing the price movement in the last trading, the stock closed the session at $51.26, falling within a range of $49.475 and $51.226. The value of beta (5-year monthly) was 1.984 whereas the PE ratio was 9.05 over 12-month period. Referring to stock’s 52-week performance, its high was $66.71, and the low was $32.10. On the whole, BFH has fluctuated by -6.79% over the past month.

With the market capitalization of Bread Financial Holdings Inc currently standing at about $2.45 billion, investors are eagerly awaiting this quarter’s results, scheduled for on 2025-Jan-29. The company’s Forward Dividend Ratio is 0.84, with its dividend yield at 1.68%.

Technical indicators serve as essential tools for traders, offering insights into market sentiment and potential price movements. We see that BFH’s technical picture suggests that short-term indicators denote the stock is a 50% Sell on average. However, medium-term indicators have put the stock in the category of Hold while long-term indicators on average have been pointing out that it is a 50% Sell.

The stock’s technical analysis shows that the PEG ratio is about 0.66, with the price of BFH currently trading nearly 0.75% and -11.34% away from the simple moving averages for 20 and 50 days respectively. The Relative Strength Index (RSI, 14) currently indicates a reading of 41.95, while the 7-day volatility ratio is showing 2.95% which for the 30-day chart, stands at 3.97%. Furthermore, Bread Financial Holdings Inc (BFH)’s beta value is 1.58, and its average true range (ATR) is 2.01.

A comparison of Bread Financial Holdings Inc (BFH) with its peers suggests the former has fared considerably weaker in the market. BFH showed an intraday change of -2.46% in last session, and over the past year, it grew by 35.24%%.

Data on historical trading for Bread Financial Holdings Inc (NYSE:BFH) indicates that the trading volumes over the past 10 days have averaged 0.96 and over the past 3 months, they’ve averaged 802.00K. According to company’s latest data on outstanding shares, there are 49.10 million shares outstanding.

Nearly 2.74% of Bread Financial Holdings Inc’s shares belong to company insiders and institutional investors own 100.62% of the company’s shares. The data on short interest also indicates that stock shorts accounted for 3.88 million shares as on 2025-03-14, resulting in a short ratio of 3.94. According to the data, the short interest in Bread Financial Holdings Inc (BFH) stood at 898.00 of shares outstanding as of 2025-03-14; the number of short shares registered in 2025-02-14 reached 2.11 million. The stock has fallen by -18.11% since the beginning of the year, thereby showing the potential of a further growth. This could raise investors’ confidence to be optimistic about the BFH stock heading into the next quarter.

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