Is Southern Company (NYSE: SO) A Stock A New Investor Should Consider Now?

Southern Company (NYSE:SO) shares, rose in value on Wednesday, March 26, with the stock price up by 1.52% to the previous day’s close as strong demand from buyers drove the stock to $89.06.

Actively observing the price movement in the last trading, the stock closed the session at $87.73, falling within a range of $87.85 and $89.2. The value of beta (5-year monthly) was 0.446 whereas the PE ratio was 22.32 over 12-month period. Referring to stock’s 52-week performance, its high was $94.45, and the low was $67.53. On the whole, SO has fluctuated by -0.88% over the past month.

With the market capitalization of Southern Company currently standing at about $97.68 billion, investors are eagerly awaiting this quarter’s results, scheduled for on 2025-Feb-19. The company’s Forward Dividend Ratio is 2.88, with its dividend yield at 3.23%.

Projections by analysts suggest varying estimates for the company’s quarterly revenue. Analysts have estimated the company’s revenue for the quarter at 27.53B, with a low estimate of 7.09B and a high estimate of 7.28B. Wall Street analysts also predicted that the company’s y-o-y revenues would reach 7.17B.

Technical indicators serve as essential tools for traders, offering insights into market sentiment and potential price movements. We see that SO’s technical picture suggests that short-term indicators denote the stock is a 50% Buy on average. However, medium-term indicators have put the stock in the category of 50% Buy while long-term indicators on average have been pointing out that it is a 100% Buy.

The stock’s technical analysis shows that the PEG ratio is about 3.40, with the price of SO currently trading nearly -0.75% and 2.41% away from the simple moving averages for 20 and 50 days respectively. The Relative Strength Index (RSI, 14) currently indicates a reading of 51.18, while the 7-day volatility ratio is showing 1.60% which for the 30-day chart, stands at 1.88%. Furthermore, Southern Company (SO)’s beta value is 0.40, and its average true range (ATR) is 1.66.

A comparison of Southern Company (SO) with its peers suggests the former has fared considerably weaker in the market. SO showed an intraday change of 1.52% in last session, and over the past year, it grew by 27.59%%.

Data on historical trading for Southern Company (NYSE:SO) indicates that the trading volumes over the past 10 days have averaged 4.22 and over the past 3 months, they’ve averaged 5.01 million. According to company’s latest data on outstanding shares, there are 1.10 billion shares outstanding.

Nearly 0.21% of Southern Company’s shares belong to company insiders and institutional investors own 68.74% of the company’s shares. The data on short interest also indicates that stock shorts accounted for 21.79 million shares as on 2025-03-14, resulting in a short ratio of 3.91. According to the data, the short interest in Southern Company (SO) stood at 199.00 of shares outstanding as of 2025-03-14; the number of short shares registered in 2025-02-14 reached 18.6 million. The stock has risen by 8.19% since the beginning of the year, thereby showing the potential of a further growth. This could raise investors’ confidence to be optimistic about the SO stock heading into the next quarter.

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