Is Roku Inc (NASDAQ: ROKU) A Good Investment Now?

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Roku Inc (NASDAQ:ROKU) shares, rose in value on Wednesday, March 26, with the stock price down by -4.72% to the previous day’s close as strong demand from buyers drove the stock to $77.87.

Actively observing the price movement in the last trading, the stock closed the session at $81.73, falling within a range of $77.12 and $82.19. The value of beta (5-year monthly) was 2.118. Referring to stock’s 52-week performance, its high was $104.96, and the low was $48.33. On the whole, ROKU has fluctuated by -9.20% over the past month.

With the market capitalization of Roku Inc currently standing at about $11.37 billion, investors are eagerly awaiting this quarter’s results, scheduled for on 2025-Feb-13.

Projections by analysts suggest varying estimates for the company’s quarterly revenue. Analysts have estimated the company’s revenue for the quarter at 4.62B, with a low estimate of 999M and a high estimate of 1.02B. Wall Street analysts also predicted that the company’s y-o-y revenues would reach 1.01B.

Technical indicators serve as essential tools for traders, offering insights into market sentiment and potential price movements. We see that ROKU’s technical picture suggests that short-term indicators denote the stock is a Hold on average. However, medium-term indicators have put the stock in the category of 50% Buy while long-term indicators on average have been pointing out that it is a 50% Buy.

The stock’s technical analysis shows that the price of ROKU currently trading nearly 2.71% and -3.47% away from the simple moving averages for 20 and 50 days respectively. The Relative Strength Index (RSI, 14) currently indicates a reading of 50.13, while the 7-day volatility ratio is showing 5.51% which for the 30-day chart, stands at 5.95%. Furthermore, Roku Inc (ROKU)’s beta value is 2.15, and its average true range (ATR) is 4.70.

A comparison of Roku Inc (ROKU) with its peers suggests the former has fared considerably weaker in the market. ROKU showed an intraday change of -4.72% in last session, and over the past year, it grew by 22.48%%.

Data on historical trading for Roku Inc (NASDAQ:ROKU) indicates that the trading volumes over the past 10 days have averaged 3.99 and over the past 3 months, they’ve averaged 3.70 million. According to company’s latest data on outstanding shares, there are 128.68 million shares outstanding.

Nearly 12.44% of Roku Inc’s shares belong to company insiders and institutional investors own 74.06% of the company’s shares. The data on short interest also indicates that stock shorts accounted for 8.6 million shares as on 2025-03-14, resulting in a short ratio of 1.87. According to the data, the short interest in Roku Inc (ROKU) stood at 750.00 of shares outstanding as of 2025-03-14; the number of short shares registered in 2025-02-14 reached 8.49 million. The stock has risen by 4.75% since the beginning of the year, thereby showing the potential of a further growth. This could raise investors’ confidence to be optimistic about the ROKU stock heading into the next quarter.

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