The trading price of Purple Innovation Inc (NASDAQ:PRPL) closed lower on Friday, January 17, and closing at $0.95, -0.16% lower than its previous close.
Traders who pay close attention to intraday price movement should know that it fluctuated between $0.9117 and $0.9792. In examining the 52-week price action we see that the stock hit a 52-week high of $2.33 and a 52-week low of $0.69. Over the past month, the stock has gained 0.91% in value.
Purple Innovation Inc, whose market valuation is $102.16 million at the time of this writing, is expected to release its quarterly earnings report in February. Investors’ optimism about the company’s current quarter earnings report is understandable.
On the technical side, indicators suggest PRPL has a 50% Sell on average for the short term. According to the data of the stock’s medium term indicators, the stock is currently averaging as a 50% Sell, while an average of long term indicators suggests that the stock is currently 50% Sell.
Here is the average analyst rating on the stock as represented by 1.00 to 5.00, with the extremes of 1.00 and 5.00 suggesting the stock should be considered as either strong buy or strong sell respectively. The number of analysts that have assigned PRPL a recommendation rating is 3. Out of them, 2 rate it a Hold, while 1 recommend Buy, whereas 0 assign an Overweight rating. 0 analyst(s) have tagged Purple Innovation Inc (PRPL) as Underweight, while 0 advise Sell. Analysts have rated the stock Hold, likely urging investors to take advantage of the opportunity to add to their holdings of the company’s shares.
A quick review shows that PRPL’s price is currently 9.59% off the SMA20 and 6.36% off the SMA50. The RSI metric on the 14-day chart is currently showing 58.23, and weekly volatility stands at 10.10%. When measured over the past 30 days, the indicator reaches 8.37%. Purple Innovation Inc (NASDAQ:PRPL)’s beta value is currently sitting at 2.12, while the Average True Range indicator is currently displaying 0.07. With analysts defining $1.1-$1.5 as the low and high price targets, we arrive at a consensus price target of $1.3 for the trailing 12-month period. The current price is about -15.79% off the estimated low and -57.89% off the forecast high, based on this estimate. Investors will be thrilled if PRPL’s share price rises to $1.3, which is the median consensus price. At that level, PRPL’s share price would be -36.84% below current price.
To see how Purple Innovation Inc stock has been performing in comparison to its peers in the industry, here are the numbers: PRPL stock’s performance was -0.16% in the latest trading, and 28.42% in the past year.
An evaluation of the daily trading volume of Purple Innovation Inc (NASDAQ:PRPL) indicates that the 3-month average is 369.11K. However, this figure has increased over the past 10 days to an average of 0.45.
Currently, records show that 107.52 million of the company’s shares remain outstanding. The insiders hold 4.33% of outstanding shares, whereas institutions hold 74.33%. The stats also highlight that short interest as of 2024-12-31, stood at 3.45 million shares, resulting in a short ratio of 8.97 at that time. From this, we can conclude that short interest is 604.00 of the company’s total outstanding shares. It is noteworthy that short shares in December were up slightly from the previous month’s figure, which was 3.37 million. However, since the stock’s price has seen 21.60% year-to-date, investors’ interest is likely to be reignited due to its potential to move even higher.
