Bread Financial Holdings Inc (BFH) Recovers From Low: Will It Stay?

Bread Financial Holdings Inc (NYSE:BFH) price on current trading day, rose 2.46% above its previous day’s close as an upside momentum from buyers pushed the stock’s value to $48.34.

A look at the stock’s price movement, the close in the last trading session was $47.18, moving within a range at $47.7 and $49.22. The beta value (5-Year monthly) was 1.965 while the PE ratio in trailing twelve months stood at 5.02. Turning to its 52-week performance, $59.66 and $26.08 were the 52-week high and 52-week low respectively. Overall, BFH moved -14.77% over the past month.

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Bread Financial Holdings Inc’s market cap currently stands at around $2.40 billion, with investors looking forward to this quarter’s earnings report slated for on 2024-Oct-24. The company has a Forward Dividend ratio of 0.84, with its dividend yield at 1.74%. As such, investors might be keen on an upside in the stock’s price ahead of the scheduled earnings report.

Analysts have a consensus estimate of 973.33M for the company’s revenue for the quarter, with a low and high estimate of 871.46M and 1.03B respectively. The average forecast suggests down to a -2.20% growth in sales growth compared to quarterly growth in the same period last fiscal year. Wall Street analysts have also projected the company’s year-on-year revenue to grow to 3.87B, representing a -9.80% decline on that reported in the last financial year.

Turning to the stock’s technical picture we see that short term indicators suggest on average that BFH is a Hold. On the other hand, the stock is on average a 50% Buy as suggested by medium term indicators while long term indicators are putting the stock in 100% Buy category.

15 analyst(s) have given their forecast ratings for the stock on a scale of 1.00-5.00 for a strong buy to strong sell recommendation. A total of 4 analyst(s) rate the stock as a Hold, 9 recommend BFH as a Buy and 0 give it an Overweight rating. Meanwhile, 0 analyst(s) rate the stock as Underweight and 2 say it is a Sell. As such, the average rating for the stock is Buy which could provide an opportunity for investors keen on increasing their holdings of the company’s stock.

BFH’s current price about -1.80% and -6.32% off the 20-day and 50-day simple moving averages respectively. The Relative Strength Index (RSI, 14) currently prints 45.04, while 7-day volatility ratio is 3.55% and 4.38% in the 30-day chart. Further, Bread Financial Holdings Inc (BFH) has a beta value of 1.95, and an average true range (ATR) of 1.99. Analysts have given the company’s stock an average 52-week price target of $48.5, forecast between a low of $40 and high of $57. Looking at the price targets, the low is 17.25% off current price level while to achieve the yearly target high, price needs to move -17.91%. Nonetheless, investors will most likely welcome a -0.33% jump to $48.5 which is the analysts’ median price.

If we refocus on Bread Financial Holdings Inc (NYSE:BFH), historical trading data shows that trading volumes averaged 1.01 over the past 10 days and 1.02 million over the past 3 months. The company’s latest data on shares outstanding shows there are 49.30 million shares.

The 2.41% of Bread Financial Holdings Inc’s shares are in the hands of company insiders while institutional holders own 107.09% of the company’s shares. Also important is the data on short interest which shows that short shares stood at 3.61 million on 2024-09-13, giving us a short ratio of 3.43. The data shows that as of 2024-09-13 short interest in Bread Financial Holdings Inc (BFH) stood at 823.99994 of shares outstanding, with shares short rising to 3.6 million registered in 2024-08-15. Current price change has pushed the stock 46.75% YTD, which shows the potential for further growth is there. It is this reason that could see investor optimism for the BFH stock continues to rise going into the next quarter.

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