VIZIO Holding (VZIO) will make its first public presentation at the IAB NewFronts event May 3-6. Several major advertising deals have been already concluded with VIZIO concerning the integrated multimedia system.
Originally a smart TV manufacturer, Vizio Holding now provides tools for streaming services, including video streaming, advertising, natural speech recognition, and connected TVs.
A firm’s new VIZIO Ads platform was unveiled this week, which lets you target ads to specific audiences with certain message formats that display at the right time. The company believes that smart TVs will become an entertainment hub and a source of content at home. VIZIO Ads allows content providers to distribute content to a wide range of platforms, and advertisers to target and serve dynamic ads.
A new contract was recently agreed to between VIZIO and Verizon Media, a unit of Verizon Communications Inc. (NYSE: VZ). Verizon offers VIZIO access to its large audience through this cross-platform advertising deal. In return, Verizon Media will be able to gain exclusive access to data from 18 million VIZIO TVs in 2022. The connected TV allows VIZIO to target customers more effectively and develop other marketing services. A larger audience for VIZIO will increase its ability to receive more advertising.
VIZIO Holding Corp. (VZIO) ended the last regular trading session at $27.38 after increasing by 6.50%. The company traded a total of 1.27 million shares during that period, and its current average trading volume is 1.32 million shares per day. The 52-week high and low price points are important indicators when it comes to forecasting a stock’s future price. VIZIO Holding Corp. (VZIO)’s shares are currently -4.93% below their 52-week high mark. They’re also 58.72% higher than their 52-week low mark.