Positive Emotions Are A Pivotal Part of Pinterest Inc.’s (PINS) Strategy

Pinterest Inc. (PINS) is unique among social networks because it uses positive emotions to feel better. Meanwhile, the pandemic disaster, positive emotions remained a tangible benefit for Pinterest.

The impulse for various circumstances can be found on Pinterest – from designing an interior to planning a holiday. The interest in it grew even after the social network banned political advertising—this limited users from receiving disturbing news and escalating social tensions. Since then, more than 100 million new users are joining Pinterest, and revenue has grown by around 50%.

To offer more relevant content and targeted ads, Pinterest invests heavily in artificial intelligence technologies. Thus, one of the benefits of using Pinterest for digital shopping is that it is increasingly convenient. This social network now features a “Store” tab to make it even easier to find the products and services you’re looking for. Since then, the number of users communicating with purchased content has grown by over 44 % in the first quarter of 2020, and by the third quarter of 2020, this number has doubled to 85 %. Additionally, its improvement drive steadily active users in the US and globally.

Pinterest Inc. (PINS) has increased in demand since its launch, making it an excellent tool for marketers. Many new features are introduced annually by the social network, including faster catalog loading, improved product labeling, new ad formats, and automated bidding. Marketers are already reaping the benefits. A basket size increase of 6 – 18% was seen by using the new advertisement formats.

Aside from that, Pinterest can be used to organize merchants’ products and organize them by the categories in which they’re available online. The overall profit per user increases, as evidenced by marketers’ willingness to pay more to reach Pinterest users. Therefore, it was $ 9.01 in the USA in 2018 and $ 15.34 in 2020. The international market generated revenue per user of $ 0.25 in 2018 and $ 0.88 in 2020.

The suitable positioning helps to draw new users, advertisers, and sponsors. For Pinterest’s growth to be sustainable, it needs to separate itself from social upheaval and work on positive emotions.

Pinterest Inc. (PINS) typically trades 12.74 million shares a day but saw 14.63 million shares change hands in Monday trading. Today, PINS stock is valued at $43.22B, representing approximately 45.53B in enterprise value, while its current market price of $72.35, showing a decrease of -0.90% from its previous close of $73.01. The 52-week high reached by this stock is $89.90, while its 52-week low is $11.47. The script in recent trading has seen the stock touch highs of $73.25 and lows of $70.11.

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