At the beginning of the year, the e-commerce firm Etsy Inc. (ETSY), which specializes in handmade crafts, antiques, and fabrics, and exclusive merchandise, showed a historic growth in capitalization. Notably, the stocks did not break out of the uptrend during the recession.

This week, after Jefferies analyst John Colantuoni raised the target price of the online retailer from $168 to $205 per share, the market soared.

During December 2020 and January 2021, Etsy shares set new milestones several times. Etsy is one of the retail winners of the move to internet shopping by customers after the pandemic.

Historically, the fourth quarter is the most profitable for Etsy, because most of the company’s market is linked to gifts, and investors look forward to the performance of the holiday season, we expect more than 80 percent sales growth.

The findings of the number of search requests on the Etsy web reveal that over the past three months, demand for the platform’s goods has remained high. The number of orders for Valentine’s Day presents rose by 38 percent over this period, which means that the firm is gaining a large position in the demand for greeting cards. The number of cocktail sets that are likely to become a common gift during the holidays, when visits to bars are reduced, has risen by 1183 percent.

Macroeconomic evidence confirms that during the holidays the shipments of products to e-Commerce have risen significantly. Mastercard SpendingPulse reported that from October 11 to December 24, online transactions soared 49 percent. Sales on online sites rose from 13.4 percent of overall retail sales in 2019 to 19.7 percent in the current year, the company has announced.

A phenomenal 2020 year in which they have quadrupled, Etsy shares have just completed. We assume that the demand for goods put on Etsy will be stimulated by the combination of a favorable consumer climate and the continuing pandemic. Still, when correcting from the new historical lows to $160-170, the investment is justified.

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