Vital Farms, Inc. (NASDAQ:VITL) traded at $29.76 at last check on Friday, Nov 20, making a downturn move of -0.8% on its previous day’s price.

Looking at the stock we see that its previous close was $30 and the beta (5Y monthly) reads 0 with the day’s price range being $29.02 – 30.30. The company has a 12-month trailing PE ratio of 263.36. In terms of its 52-week price range, VITL has a high of $43.3 and a low of $26.27. The company’s stock has gained about -13.24% over that past 30 days.

Based on estimates by 7 analysts where scores have ranged from 1.00 for a strong buy to 5.00 for a strong sell, 4 have rated the Vital Farms, Inc. (VITL) stock as a Hold, while 3 rate it as a Buy. None analysts rate it as outperform while none of them rated it as underperform, whereas none suggests the stock as a Sell. The stock has an overall rating of Overweight and investors could take advantage and scoop up stock of the company.

Looking further, we note that the PEG ratio for the VITL stock currently stands at 0, and the current price level is -9.16% off its SMA20 and -16.73% from its 50-day simple moving average. The RSI (14) is pointing at 37.54 while the volatility over the past week is 8.49% and drops to 6.8% over the past one month. The beta value is 0, while the average true range (ATR) is currently pointing at 2.17. The average price target for the stock over the next 12 months is $40.29, with the estimates having a low of $35 and a high of $47. These price ends are 17.61% and +57.93% off the current price level respectively, although investors could be excited at the prospect of a +27.69% if the VITL share price touches on the median price of $38.

Let’s briefly compare Vital (VITL) stock to its peers. We find that today’s price change of -0.8% and 0% over the past 12 months for VITL competes that of Mondelez Intl Inc (MDLZ), which has seen its stock price fall -0.8% in the latest trading session and is +9.74% over the last one year. Another of its peers Kraft Heinz Company (KHC) has climbed 1.19% today, and is +6.68% up over the past year, while General Mills (GIS) is also down -0.8% yet its price remains in the red at 0% over the same period. Mondelez has a P/E ratio of 26.38 compared to Vital’s 263.36 and Kraft’s 0. In contrast to these companies, both the S&P 500 Index and the Dow Jones Industrial are today at -0.68% and -0.75%, respectively, in early deals.

Coming back to Vital Farms, Inc. (NASDAQ:VITL), we note that the average 3-month trading volume was 321.35 Million, while that of the preceding 10-day period stands at 1.12 Million. Current shares outstanding are 39.43 Million.

According to data from Thomson Reuters, insiders hold 51.73% of the company’s shares while institutions hold 44.17%. The data shows that short shares as of October 29, 2020, stood at 1.16 Million at a short ratio of 7.81. This represents a 2.93% Short interest in Shares outstanding on October 29, 2020. Shares short dropped in October from the previous month at 809.13 Million. Investors should be excited about this stock as its upside potential is great, with today’s price pushing the stock -15.6% down in year-to-date price movement.

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