Harley-Davidson, Inc. (NYSE:HOG) traded at $28.57 at last check on Friday, Oct 16, making an upward move of 0.63% on its previous day’s price.

Looking at the stock we see that its previous close was $28.39 and the beta (5Y monthly) reads 1.71 with the day’s price range being $28.22 – 28.77. The company has a 12-month trailing PE ratio of 58.31. In terms of its 52-week price range, HOG has a high of $40.89 and a low of $14.31. The company’s stock has gained about 10.87% over that past 30 days.

Harley-Davidson, has a market cap of $4.53 Billion and is expected to release its quarterly earnings report on October 27, 2020. With its Forward Dividend at 0.08 and a yield of 0.28%, the company’s investors could be anxious for the HOG stock to gain ahead of the earnings release. Estimates by analysts give the company expected earnings per share (EPS) of $0.28, with the EPS growth for the year declined at $0.14 for 2020 and $2.48 for next year. These figures represent -0.95% and at 16.71% growth in EPS for the two years respectively.

Analysts tracking the company’s growth have also given it a consensus growth in revenue estimated at $862.05 Million, with a low of $715.8 Million and a high of $1.16 Billion. The median projection represents growth adding up to -19.4% compared to sales earnings for the corresponding quarter a year ago. According to analyst consensus estimates figures, the company’s yearly revenue forecasts for 2020 are expected to hit $3.4 Billion, or -25.6% down from figures reported last year.

There have been 1 upward and no downward revisions for the stock’s EPS in last 7 days, something that reflects the nature of company’s price movement in short term. On the other hand, looking at the outlook for the HOG stock, short term indicators assign the stock an average of 50% Sell, while medium term indicators assign it an average of 100% Buy. Long term indicators on average place the stock in the category of 100% Buy.

Based on estimates by 18 analysts where scores have ranged from 1.00 for a strong buy to 5.00 for a strong sell, 9 have rated the Harley-Davidson, Inc. (HOG) stock as a Hold, while 8 rate it as a Buy. None analysts rate it as outperform while none of them rated it as underperform, whereas 1 suggests the stock as a Sell. The stock has an overall rating of Overweight and investors could take advantage and scoop up stock of the company.

Looking further, we note that the PEG ratio for the HOG stock currently stands at 116.61, and the current price level is 10.49% off its SMA20 and 5.75% from its 50-day simple moving average. The RSI (14) is pointing at 59.88 while the volatility over the past week is 3.05% and jumps to 3.79% over the past one month. The beta value is 1.71, while the average true range (ATR) is currently pointing at 1.05. The average price target for the stock over the next 12 months is $31.91, with the estimates having a low of $23 and a high of $37. These price ends are -19.5% and +29.51% off the current price level respectively, although investors could be excited at the prospect of a +12.01% if the HOG share price touches on the median price of $32.

Let’s briefly compare Harley-Davidson, (HOG) stock to its peers. We find that today’s price change of +0.63% and -22.15% over the past 12 months for HOG competes that of Tesla Inc (TSLA), which has seen its stock price fall -2.05% in the latest trading session and is +739.16% over the last one year. Another of its peers General Motors Company (GM) has climbed 2.64% today, but is -7.57% down over the past year, while Paccar Inc (PCAR) is also up 0.63% yet its price remains in the red at -22.15% over the same period. Tesla has a P/E ratio of 1130.26 compared to Harley-Davidson,’s 58.31 and General’s 31.86. In contrast to these companies, both the S&P 500 Index and the Dow Jones Industrial are today at 0.01% and 0.39%, respectively, in early deals.

Coming back to Harley-Davidson, Inc. (NYSE:HOG), we note that the average 3-month trading volume was 2.59 Million, while that of the preceding 10-day period stands at 1.85 Million. Current shares outstanding are 153.17 Million.

According to data from Thomson Reuters, insiders hold 0.38% of the company’s shares while institutions hold 100.24%. The data shows that short shares as of September 29, 2020, stood at 20.41 Million at a short ratio of 7.25. This represents a 13.32% Short interest in Shares outstanding on September 29, 2020. Shares short rose in September from the previous month at 19.26 Million. Investors should be excited about this stock as its upside potential is great, with today’s price pushing the stock -23.18% down in year-to-date price movement.