Blue Hat Interactive Entertainment Technology (BHAT) late last month announced that its partnership with Xiamen Xing Meng Wei Lai Culture Media Co. LTD for the Direct-to-Consumer (DTC) came up showing strong initial results.
Previously in June this year, BHAT without disclosing the name of the company had announce a partnership with leading Chinese multi-channel network.
Blue Hat is a leading Chinese company that specializes on development, production and operations of augmented reality (“AR”) interactive entertainment games, educational materials and toys in the country. Xing Meng Wei Lai is a leading Chinese multi-channel network and is also an internet content development agency that promotes DTC social content marketing building it through live streaming and short videos.
After completing the initial phase of implementing the technology, BHAT displayed its interactive software and products through several live streamed shows. The company displayed its AR interactive technology to an audience of more than fifty thousand consumers in aggregate during those live streaming.
Interactivity of Blue Hat’s components with software and AR products like AR racer, helped Xing Meng Wei Lai in developing such operation strategies which could be implemented to interact with end customers. Xing Meng Wei Lai helped Blue Hat out in organization of live events over the past month. The company also helped BHAT in establishment of purchasing an online channel. The events got a click-through rate of nearly 12% surpassing the current average industry level of 10% to 12.5%. Selling about 250 products in the events, the transaction conversion rate remained 7%. The company views the success in initial phase as highlighting a strong base for further development of the e-commerce content.
Blue Hat remained refocusing on leveraging mobile purchasing trends and new technologies to make its marketing strategies stronger, and we are pleased to be currently in collaboration with Xing Meng Wei Lai, said Xiaodong Chen, CEO of the Company.