AudioEye Inc. (AEYE) on Tuesday announced that it was selected to provide digital accessibility at this year INBOUND 2020 event held online on September 22-23.

For the first time in nine year of its commencement, INBOUND 2020 will be a virtual digital marketing event. The event has usually been conducted as three day conference where business professional from almost every industry participate in-person. The event also includes inspirational speeches by significant professionals, interactive activities, breakout sessions and updates on HubSpot products among many more.

The event was originally scheduled for August 18-21 in Boston but was later on moved to a fully digital event this year in the wake of the pandemic.

HubSpot-sponsered INBOUND attracts more than 20,000 world class professionals from around the globe every year. The decision makers attend the event to learn new selling and marketing strategies which help them to grow businesses further.

Health and safety of our attendees were the key priority for us and that made us decide to change in-person event into a virtual one, said Kim Darling, VP & Executive Producer of INBOUND. In doing so, main challenge we were facing is the creation of fully integrated platform that have all the required abilities to deliver. But we have confidence in AudioEye’s ability to deliver the same which led us to partner with it for an all-inclusive virtual space. That enabled us to provide a better conversation and connection experience to all participants, she added.

The impact of COVID-19 drove thousands of in-person events worldwide shifting to virtual. Including Microsoft IGNITE 2020, Apple’s Worldwide Developer Conference and the Salesforce Dreamforce conference adopting the virtual approach, there have been much more number of events which also came cancelling or occurred virtually this year. But such rapid and wider transition to virtual platforms is not so enough yet to cater the needs of users across the globe.