Build-A-Bear Workshop (BBW) is going to host a livestreaming event this week. While celebrating National Teddy Bear Day, the event will help connect people around the world and will highlight power of teddy bear hugs.

Teddy bears remained playing important role to keep the people in touch, whether its neighborhood hunting or hugs sent to loved ones.

BBW’s President and CEO, Sharon Price John said that this year is not a usual year. Many people are missing the company of those they care for or love. Communicating happiness, love and celebration is the unique quality of teddy bears. It provides a way to sharing hugs with someone afar.

This National Teddy Bear Day, people might not be able to come together like they previously do. But our livestreaming event will provide them platform to connect or share teddy bear hugs with people around the world, John said.

The event will start bringing fun and entertainment morning at 10am CDT on September 9. People will be able to join Build-A-Bear on YouTube or Facebook. BBW will update Guests about its upcoming products. Guests will enjoy listening heart touching stories and will witness their selves participating in the biggest heart ceremony.

Build-A-Bear will also offer in-store shoppers with Record-A-Sound sound chip for $4. The offer is part of National Teddy Bear Day celebration and will be available from September 9 -13. With personalized vice recording through Record-A-Sound they could make their celebration more memorable for their loved ones. The company will be offering Lil Cub Brownie with Sending Hugs t-shirt and Record-A-Sound for just $20.

BBW stock was up 8.06% at last check on Tuesday with short-terms or long-terms performances in green. Weekly volatility of the stock is 9.64% while it is 5.76% rise in monthly volatility.