The stock of BigCommerce Holdings, Inc. surged over 27% on Tuesday trading after signing a contract with Facebook. The collaboration agreement with Facebook was for availing facility at Instagram. The checkout facility will now be available to qualifying US merchants attached with BigCommerce. The emerging as well as time-honored businesses at BigCommerce would be among first users of the Instagram feature. The feature will eliminate the requirement of purchasers to check out from the app. They could now shop products available at the platform without visiting supplier’s site. And that too in a secured and flawless manner with some clicks.
System compatibility of BigCommerce with Facebook Commerce Manager will benefit traders. Merchants at BigCommerce will be able to present their online product lists to customers directly at Instagram. This will help customers buy their desired products directly at the social platform. For making payments, customers would be available with solutions like Mastercard, Visa, Discover and PayPal. Placing orders is not all a customer can do using Instagram app. They can also know current status, tracking ID, delivery time of their orders. The Instagram app is also equipped with other necessary features like initiating returns and could entertain additional support requests.
For businesses social platforms brings lots of opportunities to generate handsome revenues. And in doing so, an efficient checkout solution plays essential role. That is the reason Instagram is considering launch of such checkout solution another milestone. It will bring the Instagram near to its evolution goals. And will make it first choice for customer centric brands, said the BigCommerce CEO Brent Bellm. He also showed self-satisfaction to be among those who can offer that service to their customer at its rollout.
Well-established brands like DressUp, Spearmint Love and Badgley Mischka are the vendors attached with BigCommerce. And these experienced brands have already gone through testing phase of the new feature through BigCommerce. Now these brands can present their products to Instagram users through their posts. These products at their posts and stories are now equipped with checkout facility. But the feature is not limited to that faculty as they also have access to over 130 million shoppers visiting Instagram each month.